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STS Blue x Stylecon Kickoff to Festival Season at Hotel Indigo

  • Writer: Meg Taylor Jackson
    Meg Taylor Jackson
  • Mar 25, 2018
  • 3 min read
 

Festival season has officially kicked off and we celebrated with the STS Blue x Stylecon Event at Hotel Indigo Saturday, poolside with loads of fabulous denim, glam, Suja kombucha and more.


If you want to slay the fashion game at Coachella or any Spring Break parties, STS Blue is your go-to. The Coachella inspired spring line denim shorts and jackets create a laid back, effortless, fun and sexy summertime look. My personal favorite details of this line are the shadow pockets and the extreme messy fray hems. This line is not only appealing to the eye, it’s also extremely comfortable. With soft and breathable fabric, these shorts are the absolute best option to dance all night long in the Coachella desert and look remarkable doing it. With various styles like the ultra-flattering high-rise deconstructed boyfriend short and the Rose Bowl High Rise Shadow Pocket Short, there is a great fit for everyone! Get your hands on this essential spring denim at Nordstrom stores, or online at stsblue.com, where you’ll find no-hassle free shipping and returns. Join the STS Blue rewards program to earn points toward all of your favorite items and follow on Instagram @sts_blue to see why everyone is posting about their perfect fit.


As far as other vital pieces for your Coachella outfits are concerned, Avalon Apparel has countless unique, fashionable pieces to make you shine from brands such as Madison and Berkeley and Ten Sixty Sherman. Their motto “babes supporting babes” shines through in their incredibly stylish, feminine, bold and beautiful pieces. These brands have pieces to create any Coachella outfit ranging from boho chic babe to pretty in pink flower child. To see and learn more about Avalon Apparel and from the various brand their products are distributed through, go to avalonapparel.com.


Makeup is essential to pulling off a weekend’s worth of perfect Coachella outfits. Heroes Beauty has you covered for all your desired styles. Founded by Stephanie Faurot-Reuter, Heroes Beauty is a quality professional makeup line with products that combine professional quality with artistic acumen to allow you to look your best without looking “made-up.” With 25+ years’ experience in the industry, Faurot-Reuter wanted to create a line that not only looks good but feels good on the skin. Her beauty line contains beautiful colors that are wearable, and that people will be able to create multiple looks with. My personal favorite products from her line are the #IAmBeautiful hydra-pop lipgloss, the hibiscus baked blush, and the Pinkalicious and Princesa pixie duster eye glitter. You can create a subtle, ethereal look or go full on dark, sparkly glam; the choice is yours. To learn more about Heroes Beauty go to heroesbeauty.com or check out their Instagram page @heroesbeauty.


On the topic of makeup, we can never forget one of the most important parts; eyebrows! Arch by Billion Dollar Brows has everything you need to master your brows. The most impressive product has to be the Brow Buddy Kit. It’s never been easier to fill in your brows. You place the brow buddy tool beneath your nose and place a dot inside the tool and slightly above the brow to determine where your brows should start. Then, extend the arms of the brow buddy tool to the outside of your iris and place a dot inside the tool slightly above the brow to determine your arch. Lastly, extend the arms of the brow buddy tool to line up with the end of your eyes, place a dot slightly above the brow to determine where your bros should end. 3 simple steps that lead to flawless, salon quality brows. Billion Dollar Brows products also include brow spotlighters, pencils, gels, brushes and more. For more information on how to attain billion-dollar brows without breaking the bank, go to billiondollarbrows.com or check out their Instagram, Facebook and YouTube pages @billiondollarbrows.


STS Blue, Avalon Apparel, Heroes Beauty, Arch by Billion Dollar Brows, the custom denim embroidery station, the braid bar, Suja kombucha, the music, the pool, and the beautiful view of Downtown LA made for an extraordinary event. Stylecon covered every aspect of Coachella fashion and the complete festival environment. I highly recommend anyone going to festivals this season to check out each of these brands mentioned because they will make your experience one you’ll never forget.

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